In January 2004, Hype Lite appeared, making it the only "lite" energy drink in Canada. With only 9.9 calories per 100ml serving, a taste that isn't too sweet and just as much energy as the regular version of Hype, it's sure to please the most discerning energy drink user.

In 1996, a former F-1 driver, Bertrand Gachot, invented the recipe of a new energy drink called Hype. It is the second largest energy drink, being sold in over 26 countries worldwide.
Hype contains a combination of 100% natural products including cranberry and raspberry juice, natural caffeine, ginseng, guarana and sugar cane.
Hype is a natural alternative to coffee, juices and soft drinks.

35 years ago, Krating Daeng (The Original Red Bull) was initially created as an energy-boosting beverage for Muay Thai Fighters (kick-boxers) and the late night shift workers of Thailand. Word of Krating Daeng's performance-boosting effectiveness spread to the mass population and a new niche in the beverage industry was created - the energy drink.
Krating Daeng combines Vitamin B and three pharmaceutical grade metabolic activators: the natural amino-acid taurine, the natural metabolite glucuronolactone and stimulating caffeine. To this day Red Bull in its various forms is the number one energy drink sold worldwide.